The other day, we tried a large Domino’s New York style pizza. You may have seen a recent commercial in which focus group members at first aim criticisms at Domino’s pizza until the leader springs the new pizza on them without telling them what brand it is. After they rave about it, the leader tells them (surprise!) it’s the new foldable New York style pizza. They rave about it.
Our curiosity about it peaked after we saw this really enthusiastic YouTuber posted a video (from his car; why do they do that?) reviewing it.
So, Sena got a Domino’s large takeout 3 topping with extra cheese (Italian sausage, pepperoni, and mushrooms). It was actually pretty good, though I thought it could have used more tomato sauce.
Domino’s has been around a long time. Back in the 1980s when I was an undergraduate at Iowa State University in Ames, Domino’s got a fair amount of criticism. I can’t remember exactly why. I think it had something to do with their 30-minute delivery promise or you got the pizza free deal.
I found an article about focus groups for the purpose of changing the Domino’s pizza recipe but it was published in 2010. So why are we seeing commercials about it nowadays?
The pizza box is interesting and funny. One of the many messages on it reads: “Domino’s Carryout: It’s like a pizza-scented air freshener for your car except you don’t hang it from the mirror.” There are several messages on it indicating Domino’s sensitivity to protecting the environment. It’s almost like they’re trying too hard to be liked including one that says:
“We take pride in being en-pie-ronmentally friendly.”
They also take pride in asking for tips. Sena gave him a 10% tip, just for handing her the carryout pizza.
Here’s my tip: Don’t use focus group commercials and put more tomato sauce on the pizza. You’ll be fine.
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